Real Life Cases

The Monica Lewinsky Scandal

Smith served as the lead crisis manager for Lewinsky during the 1990s White House investigation. She famously shielded her client through intense media scrutiny.

Sony Pictures Cyberattack

In 2014, Sony retained Smith after a catastrophic data breach exposed confidential corporate emails and sensitive employee data. She managed stakeholder communication and stabilised the studio’s corporate reputation.

Corporate Disasters (BP & Enron)

She advised corporate executives during the Enron financial collapse and helped handle the fallout from the Deepwater Horizon oil spill.

High-Profile Celebrities

Smith & Company has publicly steered elite figures like Angelina Jolie, Wesley Snipes, and A$AP Rocky through highly publicised crises. 

Key Strategies for Brand Protection

Professional services

 

  • Be Who You Say You Are: Smith depicts that authenticity is the ultimate foundation of trust. 
  • Bridge the Factual and Emotional Landscapes: Public perception is dictated by what people feel, not just what they know.
  • Avoid Communication Voids: Brands must move swiftly to frame the narrative accurately before misinformation takes root.
  • The Five-Nightmare Preparation Method: Smith forces leadership teams to list their five worst nightmare scenarios. If a company has not actively built response structures for those exact scenarios, they are unprepared.
  • Integrate Silos Under One Team: True brand protection requires unified leadership to prevent contradictory statements that destroy credibility.